Supporting public health and health care with infodemiology

Clear responses to trending narratives are vital both during public health emergencies and in the day-to-day work of public health professionals and health care providers. Through the Public Good Projects’s work in infodemiology—the study of the spread of information with the goal of improving public health—health care institutions and public health departments across the country have access to media monitoring tools and strategic insights that can inform decision-making around timely health communications. PGP will also encourage and support members to leverage trusted voices to deliver clear, consistent messages to the public.